Education Marketing: Hunting the world’s rich

12/01/2010

The world’s well-off – How many and where are they?

The big question currently bugging education marketers across the world, especially the ones in fee-charging higher education, is if there will be enough well-off people to afford their prices right away? There is of course no straight-forward answer to this. But by looking at certain global wealth statistics you can get an indication about the size of the world’ wealthiest classes, the dream target group of any education marketing specialist. But which way can you tell where there is a higher chance for marketing expensive educational products and actually selling them too?

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The emerging middle classes – an education marketing trap?

12/16/2009

Despite common sense and knowledge about the nature of global financial trends, many international marketing and student recruitment professionals of Western-world institutions have been dreaming of the emerging countries' middle class as a paradise of new wealth, soon to be massively tapped into for Western-style tuition fees to fund their universities, colleges and schools. But the question is how much richer is the emerging world than ten or fifteen years ago and for how much longer can the internatonal student recruitment industry sustain itself before trends might start reversing or student flows might become almost impossible to predict?

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